Think You Can’t Have a Crisis…Think Again

I’ve long been a fan of Jonathan Bernstein. You can subscribe to his email newsletter on his website’s home page http://www.bernsteincrisismanagement.com. Jonathan, whom I’ve never met, often writes about big businesses that make gigantic blunders because they’re either not prepared or too arrogant to handle a crisis properly. Even if you aren't a corporate titan, there are lessons to be learned. There’s an old cliché that we’ve all heard celebrities tout – that “there’s no such thing as bad publicity.” As a business person, you’re courting disaster if you believe that. You’ve been warned.